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Working on the behemoth that was the McDonald's pitch was an incredible experience. Well, except for the whole losing part. Fortunately, it wasn't totally for nothing. In the process I created some of my favorite work to date. (This work.) All in all, I think Leo said it best....
"When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either." - Leo Burnett