THE SHAPE OF AN ICON

The KitchenAid Stand Mixer isn’t just a part of our lives, it’s ingrained in our culture. It’s so iconic that world famous chefs are known for theirs and yes, there’s even one in a museum.
We paid homage to just how known the Stand Mixer is in a way that no other brand can. 

Creative ran on social and in print publications like Bon Appetit.

All of the music for these animations was custom-made by our partners, LOBO, using the actual mixer to create unique and playful background tracks!